The best fashion blogs to follow in 2023

The internet is a fabulous place, teeming with a myriad of bloggers who offer fascinating insights into the world of fashion. But with so many to choose from, how do you identify the ones worth your time? Fear not, because we’ve got you covered. We have compiled a list of the best fashion blogs to follow in 2023. These bloggers are the trailblazers of the fashion world, always on the cutting edge of trends and changes in the fashion industry.

1. Man Repeller

First up on the list is the ever-inspiring Man Repeller. This blog was started by Leandra Medine, who has curated a space that champions an exploratory relationship with personal fashion. The blog includes style inspiration, lifestyle articles, and thought-provoking discussions about the impact of fashion in our lives.

At Man Repeller, fashion isn’t just about what you wear. It’s about self-expression, finding joy in the unexpected, and challenging the status quo. It’s a blog that encourages readers to embrace their unique style and not be afraid to stand out.

2. The Blonde Salad

Another must-follow fashion blog is The Blonde Salad. This blog is the brainchild of Italian entrepreneur Chiara Ferragni. What started as a place to share her personal style has now evolved into a global lifestyle brand.

The Blonde Salad is a treasure trove of fashion inspiration. With a mix of high-end and everyday looks, this blog embodies the idea that fashion is more than just clothes. It offers a unique blend of fashion, beauty, travel, and lifestyle content that keeps readers coming back for more.

3. Song of Style

Song of Style, launched by Aimee Song, is a blog that combines fashion with interior design. Aimee’s unique approach to fashion and her knack for creating trendy, yet timeless interiors have resulted in an impressive following.

The blog showcases Aimee’s versatile fashion sense and her unique eye for design. Whether you’re looking for a chic outfit for a night out or a complete overhaul of your living room, Song of Style has something for everyone.

4. Wendy’s Lookbook

Wendy’s Lookbook is a fashion blog known for its creative and high-quality content. Run by Wendy Nguyen, this blog provides a unique perspective on fashion and style.

From seasonal trends to timeless classics, Wendy’s Lookbook has an eclectic mix of fashion content. Wendy’s expertise in pairing unusual combinations and her attention to detail make her blog a go-to resource for fashion enthusiasts.

5. Sincerely, Jules

Last but not least on our list is Sincerely, Jules, run by Julie Sariñana. This fashion and lifestyle blog is known for its laid-back, California cool aesthetic.

Sincerely, Jules showcases how to make everyday outfits look effortlessly chic. Julie’s love for fashion and her easygoing style are reflected in her blog, which is filled with inspirational outfits, travel adventures, and lifestyle tips.


In the constantly shifting landscape of fashion, these blogs are reliable sources of inspiration and information. They provide a unique blend of fashion, lifestyle, and personal insights that keep their readers hooked. Whether you’re a fashion enthusiast looking to stay on top of the latest trends, or someone looking for ways to express yourself through your style, these blogs are a fantastic place to start.

Remember, fashion is not just about following trends. It’s about finding what works for you and what makes you feel good. So dive into these blogs and find your own style inspiration for 2023.

6. Style Bubble

Susie Lau, the creative mind behind Style Bubble, is a well-known figure in the fashion world. Her blog, launched in 2006, has been instrumental in shaping the fashion blogging landscape.

Style Bubble is a platform where Susie shares her unique and distinct perspective on fashion. The blog offers a rich mix of content, from detailed outfit posts and backstage fashion week coverage to insightful articles about the fashion industry’s inner workings. What sets this blog apart is Susie’s ability to make high fashion accessible and relatable. Her posts are informative yet light-hearted, adding a personal touch to every topic she covers.

The blog also features interviews with industry insiders, coverage of emerging designers, and in-depth explorations of fashion history and culture. With a focus on celebrating diversity in fashion and encouraging sustainable practices, Style Bubble is a must-follow for anyone serious about fashion.

7. Fashiontoast

Fashiontoast is another gem in the sea of fashion blogs. It is the creation of Rumi Neely, a model and fashion influencer known for her minimalist, effortlessly chic style.

Fashiontoast is a visual diary where Rumi shares her personal style, travel adventures, and snippets of her everyday life. The blog, known for its stunning photography and pared-back aesthetic, offers a fresh and modern take on fashion. Rumi’s effortless style and keen eye for detail are evident in every post, making this blog a great source of inspiration for those who love minimalistic and contemporary fashion.

Rumi also uses her platform to spotlight independent designers and brands, offering readers a glimpse into the world of unique, lesser-known fashion labels. If you’re looking for a blog that combines fashion, lifestyle, and travel with a distinct personal touch, Fashiontoast is the one for you.


The world of fashion is vibrant, diverse, and ever-changing. It’s a world where creativity and personal expression are celebrated, and these fashion blogs embody that spirit. They offer not just style inspiration but a window into the lives and minds of the bloggers behind them.

Whether you’re into high-end luxury fashion, street style, or sustainable fashion, there’s a blog out there that speaks to your interests and style. These trailblazing blogs remind us that fashion is not just about looking good. It’s a form of self-expression and a way to connect with others who share our passion.

As we move forward into 2023, keep these bloggers on your radar. Their fresh perspectives, unique content, and dedication to their craft make them stand out in the crowded blogosphere. Don’t just follow the trends, make your own. After all, as the saying goes, "Fashion is what you buy, style is what you do with it." Here’s to an exciting, fashion-filled year ahead!